Why we exist.
In the United States and around the world, the most threatened species live where ecosystems have been broken into fragments, where local communities lack the resources to care for the land, and where people have lost touch with the natural systems we all depend on.
Awareness alone is not enough. So we work on the pressures that push species toward extinction in the first place, pairing rigorous educational media with direct habitat protection and community-led conservation.
pallas’s cats at blue hour · mongolia
One mission, two fronts.
Stories that change minds.
Documentary film, photography, written reporting and a regular newsletter, made in consultation with wildlife scientists, field biologists and conservation practitioners. Each comes with educational resources for students and supporters.
Funding for wild habitat.
Money to protect critical habitat for threatened and endangered species, directed through established conservation organizations and frontline local groups in biodiversity hotspots, so priority landscapes get funding and attention.
“Awareness alone
is not enough.”
tiger in forest light · from the founders’ archive
mountain lion beneath the towers · patagonia, chile
Every image here was made in the wild, by us.
Roar was founded by the people behind the lens, including Sebastian Kennerknecht, one of the world’s most published wild cat photographers. Every story we tell comes from our own time in the field, so when you see the wild through our work, you’re seeing it through the eyes that were actually there.
We’re just getting started.
Coming next: a field journal, a patron circle for our supporters, and our first habitat grants. Email us to hear when they launch, or to talk about supporting the work now.
or write to hello@roarfund.org